Privacy Policy

Last updated: November 9, 2026

Do not sell or share my personal information

This policy explains what personal information Apo Ge, LLC ("Apo.Ge", "we", "us") collects when you visit apoge.life, buy from us, or sign up for our emails or texts. It also explains how we use that information, who we share it with, and the choices you have.

Information we collect

Information you give us

  • Name, email address, phone number, and shipping and billing address
  • Order details, such as the products you buy and your order history
  • Account details, if you create an account
  • Reviews, survey answers, and messages you send us
  • Your consent to receive marketing emails or text messages

We do not see or store your full card number. Our payment processors collect it directly.

Information we collect automatically

When you use the site, we and our service providers collect device and usage information through cookies, pixels and similar tools. This includes your IP address, browser and device type, approximate location based on your IP address, pages you view, products you add to your cart, how you reached the site, and whether you open or click our emails.

Information from partners

We receive information from the services we use, such as advertising platforms, affiliate partners and our payment providers. For example, an affiliate partner tells us when a sale came through their link.

How we use your information

  • To process and ship your orders, and to handle returns and customer service
  • To run your account, subscriptions and loyalty points
  • To send you marketing emails and texts you have agreed to receive
  • To show you ads for our products on other sites and apps, and to measure how those ads perform
  • To understand how people use the site and to improve it
  • To prevent fraud and keep the site secure
  • To meet our legal obligations

Who we share your information with

We share personal information only with the companies that help us run our business, and only for the purposes below.

  • Store platform: Shopify hosts our store, checkout and customer accounts. Shopify Privacy Policy
  • Payments: Shopify Payments (including Shop Pay and Apple Pay), Authorize.Net, and Sezzle for pay-over-time purchases. Each processor handles your payment details under its own privacy policy.
  • Shipping: shipping carriers receive your name and address to deliver your order.
  • Email, text messages and reviews: Klaviyo sends our emails and texts and collects product reviews. Klaviyo Privacy Notice
  • Loyalty, subscriptions and upsells: Smile.io runs our rewards program, Appstle runs product subscriptions, and SellEasy shows product recommendations.
  • Affiliate partners: Impact and GoAffPro track sales that come through partner and creator links.
  • Analytics and advertising: Google (Google Analytics and Google Ads), Meta (Facebook and Instagram) and Pinterest receive information about your visit through their pixels. We also send Meta lists of customer and subscriber emails so we can show ads to them, or exclude them. Google, Meta and Pinterest privacy policies.
  • Legal and safety: we disclose information if the law requires it, or to protect our rights, our customers or the public.
  • Business transfers: if we sell or merge the business, customer information transfers to the new owner under this policy.

Email marketing

If you sign up for our emails, we send you news, offers and product information. Every email has an unsubscribe link. You can also email help@apoge.life to stop them.

SMS text messaging

If you sign up for text messages, you agree to receive recurring automated marketing texts from Apo.Ge at the number you gave us. Consent is not a condition of any purchase. Message frequency varies. Message and data rates may apply.

Reply STOP to any message to opt out. Reply HELP for help, or email help@apoge.life. See our Mobile Terms of Service.

We will not share your mobile information or opt-in consent with third parties or affiliates for marketing or promotional purposes. All other categories, such as text messaging originator opt-in data and consent, will not be shared with third parties. The sharing described elsewhere in this policy does not include your mobile number or text messaging consent, except with Klaviyo to send the messages.

Cookies, pixels and your choices

Cookies and pixels are small files and code that let a site remember your device and report what you do on it. We use them to run the cart and checkout, remember your preferences, measure traffic, and show you relevant ads.

Sale and sharing of personal information

We do not sell your personal information for money. Some privacy laws, including California's, treat sharing information with advertising partners for targeted ads as a "sale" or "sharing". We do share information this way with Google, Meta and Pinterest, as described above. You can opt out at any time on our opt-out page.

Your rights

You can ask us to:

  • Tell you what personal information we hold about you and give you a copy
  • Correct information that is wrong
  • Delete your information, unless we need to keep it to complete an order or meet a legal obligation
  • Stop using your information for targeted advertising

Email help@apoge.life to make a request. We confirm your identity before we act on it, and we reply within 45 days. You can ask someone to make a request for you if you give them written permission. We will not treat you differently for using these rights.

California residents can also ask, once a year, for information about the personal information we shared with third parties for their own direct marketing (California's "Shine the Light" law).

Information for California residents

In the past 12 months we collected these categories of personal information: identifiers (such as name, email, phone and IP address), customer records (such as address), commercial information (such as purchase history), internet activity (such as pages viewed and ad interactions), approximate geolocation based on IP address, and inferences about your product preferences. We collect them from you, from your device, and from the partners described above, for the purposes in "How we use your information". We share them with the categories of companies in "Who we share your information with". We do not collect sensitive personal information as defined by California law.

How long we keep information

We keep order records for as long as tax and accounting laws require. We keep marketing information until you unsubscribe or ask us to delete it. We keep other information only as long as we need it for the purposes in this policy.

Security

We use the security measures our platform providers offer to protect your information. No website or system is completely secure, so we cannot guarantee it.

Children

Our site is not directed to children under 13, and we do not knowingly collect their personal information. If you believe a child has given us information, email help@apoge.life and we will delete it.

Changes to this policy

We update this policy when our practices change. The date at the top shows the latest version.

Contact us

Apo Ge, LLC
1632 Broadway St. #135
Eureka, CA 95501
help@apoge.life

Apo.Ge skincare is formulated by Colleen Poe, a biologist and certified herbalist who builds every product around medicinal-grade mānuka honey. You can read more about how we got here in our story, or learn why we chose mānuka honey as the foundation for everything we make.